Marketing and design, Suva
I’m Kieren Hoolihan. Eighteen years leading marketing and product design for Samsung, Canon, Huawei and Brother across Australia and New Zealand. Now direct, from Suva, for large organisations, government agencies and NGOs.
I called it Yawn because the parts that actually move a number are rarely the parts that end up in a showreel. The plan, the pricing, the launch calendar, the follow-through. One person doing that properly beats a room full of people doing it loudly.
Brands and organisations I have worked on
The short version
They need one experienced person who can set the direction, hold the standard and work with the team and suppliers they already have. That is the job I do.
More about how I got here
You meet me, you brief me, and I do the work. Nobody senior wins the job then hands it to a junior.
Eighteen years inside global brands teaches you what good looks like and how to get it approved. I work from Suva, so I know what things actually cost here.
Every engagement ends with something your team can use without me. Guidelines, source files, and the reasoning behind them.
Services
Market and competitor review, positioning, the twelve month calendar, budget splits and the numbers you report against. Written to survive a board meeting, not to sit in a drawer.
Selected work
Consumer lighting, Fiji
Named the business, built the identity, set the pricing architecture and shaped the product range before the first container landed.
Outcome
Imaging, Australia and New Zealand
Led marketing for a product category sold through a dealer network, balancing head office direction with what dealers could actually execute in store.
Outcome
Automotive lighting, global
Sharpened the positioning ahead of a product release, then ran the launch across trade, distribution and direct channels in multiple markets.
Outcome
In their words
“I worked with Yawn and found them to be highly collaborative, structured in their approach to the business, and always focused on learning and improving. They are genuine and fun to work with, and I couldn't recommend them enough.”
Next step
A 45 minute call, no charge and no pitch deck. If I am not the right person for it I will say so, and usually point you at someone who is.
One short email most Mondays. What I am seeing in the market, what worked, what did not. No sequences, no webinars. Two minutes to read, unsubscribe in one click.