Work
A sample of recent engagements. Some clients prefer not to be named, so a few of the bigger programs are described rather than credited. Ask me for detail and references on any of them.
Consumer lighting, Fiji
2025
Named the business, built the identity, set the pricing architecture and shaped the product range before the first container landed.
Outcome
Imaging, Australia and New Zealand
2019 to 2023
Led marketing for a product category sold through a dealer network, balancing head office direction with what dealers could actually execute in store.
Outcome
Automotive lighting, global
2023 to 2024
Sharpened the positioning ahead of a product release, then ran the launch across trade, distribution and direct channels in multiple markets.
Outcome
Safety equipment, AU and NZ
2022 to 2024
Ran trade marketing for the Australian and New Zealand market, covering distributor programs, trade media and the sales tools the team needed in front of customers.
Outcome
Brands and organisations I have worked on
In their words
“I worked with Yawn and found them to be highly collaborative, structured in their approach to the business, and always focused on learning and improving. They are genuine and fun to work with, and I couldn't recommend them enough.”
Next step
A 45 minute call, no charge and no pitch deck. If I am not the right person for it I will say so, and usually point you at someone who is.
One short email most Mondays. What I am seeing in the market, what worked, what did not. No sequences, no webinars. Two minutes to read, unsubscribe in one click.