Services
Six things I am genuinely good at.
Deliberately short. These are the areas where eighteen years of doing the work means the answer holds up in front of a board, a panel or a donor.
Services
The work, in detail
Open any of these for what is included and what you end up holding at the end.
Market and competitor review, positioning, the twelve month calendar, budget splits and the numbers you report against. Written to survive a board meeting, not to sit in a drawer.
- Situation and competitor review
- Positioning and messaging
- 12 month plan and budget
- Reporting framework
Who this is for
Built for organisations with something to protect.
Large business
You have a marketing team, or the budget for one, and the work is not landing at the standard the executive expects. I come in above the team, set the plan, lift the quality and leave the system behind.
- Fractional marketing leadership
- Category and channel strategy
- Agency oversight
Government
Ministries, statutory bodies and state-owned enterprises. Public campaigns, service communications and brand work that has to clear procurement, an audit and a public that is paying attention.
- Tender-ready scopes
- Public information campaigns
- Plain language and accessibility
NGOs and donor programs
Regional and in-country programs funded from Canberra, Wellington or further afield. Communications that satisfy the donor and still mean something to the people the program is for.
- Program branding
- Donor and milestone reporting
- Community-facing materials
How it runs
Four steps, no mystery.
The same shape whether it is a two week piece of work or a twelve month program. You always know what happens next and what it costs.
- 01
A conversation
Free, 45 minutesYou tell me the situation. I tell you honestly whether I am the right person for it. Roughly a third of these calls end with me pointing somebody at a better fit, which is fine.
- 02
A written scope
Within a weekWhat I will do, what it costs, what I need from you and when you get it. One document, fixed price where the work allows it, and it is the document we both work from.
- 03
The work
Weeks, not quartersYou get a named contact, which is me, and a short weekly note on where things sit. Where a project needs more hands I bring in people I have worked with for years, and I stay accountable for the result.
- 04
The handover
Built in from day oneSource files, guidelines, logins and a plan your team can run without me. If you want me to stay on and run it, that is a separate conversation, not an assumption.
Next step
Tell me what you are trying to fix.
A 45 minute call, no charge and no pitch deck. If I am not the right person for it I will say so, and usually point you at someone who is.
The Monday note
One short email most Mondays. What I am seeing in the market, what worked, what did not. No sequences, no webinars. Two minutes to read, unsubscribe in one click.